The manifest of slow fashion talks about being a conscious consumer. It is a way to rethink your closet content and your shopping habits. But what does that mean? Let’s start with fashion and the amount of close we buy. Ask yourself, what it is I need and organize your wardrobe. Be honest to ask if your wardrobe isn’t impulsive buying? Do I need to follow every trend? That is a great way of saving money and being practical. Choose clothing made of sustainable or recycled fabrics. Try to reach slow fashion companies. Get to now designers brands, that way you choose quality garments that will last longer. Buy second-hand or vintage clothes to recycle. Be generous and lend clothes to your friends. Pass along, donate unwanted garments to charities rather than throwing them away. That is a short insight into building a smart closet.
A social experiment
There is a vending machine set up in the centre of Berlin where you can buy a tshirt for 2 euro. An interesting social campaign created by Fashion Revolution, aims to draw attention to the dreadful working conditions of people who make clothes for cheap apparel brands. Before purchasing you need to watch a few minute video which shows sweatshop laborers of children and women, working in factories. After the film each buyer can decide whether he wants to buy a t-shirt or donate money for the activities of the Foundation. The video was released on April 24th, which recalls the day of the Rana Plaza collapse in Bangladesh 2013. More than 1,000 garment workers, who had been making clothing for brands in unsafe conditions, were killed.