As a consumer, deciding what you want to buy, you focus on a few things, most of all, the products you buy must be tasty, nutrient and in a great price. While, if you want to be a conscious consumer it is worth to consider other aspects, of what you reach for: is it good for health, where was it made, by whom and under what conditions those goods arose.
Fair Trade movement is based on several common principles that can be implemented in different ways. Fair Trade is also responsible for educating and raising consumers awareness of ethical consumer choices, providing them with information about producers, their products and the conditions in which they arise. The long term objective of Fair Trade is to support small producers, so in the future they can carry out viable activities and become competitive on their internal or global market.
The Fair Trade rules are simple and clear, manufacturers receive a fair payment established jointly, rather than enforced, to cover production and maintenance costs of product. Primarily working conditions are safe, as well as the production is respectful for the environment. No one is discriminated by gender or ethnic minorities, slavery or child labour is excluded.
Many Fair Trade products are organic, although they do not always stand for the additional certification of organic farming. However, farmers who are not able to pursue organic farming must meet at least the minimum Fair Trade environmental standards. This market is therefore closely linked to the market for organic products.
Fair Trade products are already present in hypermarkets throughout Europe. They are usually located on shelves between other goods of the category and although they are not the cheapest ones, they are not the most expensive available.